seaproboats
Sailor
"The Next Wave" Coming Spring 2015
Posts: 50 
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Post by seaproboats on Jul 20, 2015 18:00:06 GMT -6
Hi guys! Just wanted to let you know that I have been working on the new SP website and I wanted to get your thoughts so far. Obviously it is in the infant stages at this point and I need a ton more content (ie. new boat photos, video's etc.) but I wanted to get your thoughts on the general look and layout so far. Right now it is parked on a separate server at a blind URL here: www.seaproboats.weebly.com
Go easy on me! 021
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Post by gnrphil on Jul 20, 2015 18:05:18 GMT -6
One thing so far , I signed up for the news letter and have had nothing ? . Has there not been any?.
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seaproboats
Sailor
"The Next Wave" Coming Spring 2015
Posts: 50
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Post by seaproboats on Jul 20, 2015 18:17:01 GMT -6
Only one so far. I suspect you might have signed up after first one went out. I know you're on the list though. I specifically remember you signing up.  |
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Post by freezerfiller on Jul 20, 2015 18:41:08 GMT -6
So far so good. Would love to see some spec sheets... That 239 sounds interesting...
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985crabs
Captain
2000 V1900 Bay Series, Yamaha 150 Carb. 2
Posts: 1,309
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Post by 985crabs on Jul 20, 2015 20:23:49 GMT -6
I read the 'About' section and I think the verbiage is detrimental to the cause. By stating your market positioning strategy of shooting for the mid-tier, you are pigeon holing the company and belittling the brand. No marketing manager ever said, "Let's aim for second best and tell everyone that that is what our offerings are." A marketing manager designs the product to best meet the wants and needs of the niche he/she hopes to dominate. Then he/she promotes all of the benefits his/her product delivers in order to elevate the brand to its highest status and command the highest price possible.
Don't lead by selling yourself short.
Crabs
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seaproboats
Sailor
"The Next Wave" Coming Spring 2015
Posts: 50
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Post by seaproboats on Jul 21, 2015 11:29:28 GMT -6
I read the 'About' section and I think the verbiage is detrimental to the cause. By stating your market positioning strategy of shooting for the mid-tier, you are pigeon holing the company and belittling the brand. No marketing manager ever said, "Let's aim for second best and tell everyone that that is what our offerings are." A marketing manager designs the product to best meet the wants and needs of the niche he/she hopes to dominate. Then he/she promotes all of the benefits his/her product delivers in order to elevate the brand to its highest status and command the highest price possible. Don't lead by selling yourself short. Crabs
I'll definitely run that by the boss man but while I didn't come up with it myself, I do believe that "mid-tier" accurately describes the niche they expect to dominate as before. It is common terminology among dealers and sales reps alike and in no way seen a negative term. I also know there are long term plans for two more lines (with different names) to compete in the upper and lower tier markets just as Jimmy and Tommy Hancock did before by launching Palmetto Custom and Sea Boss as separate brands.
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985crabs
Captain
2000 V1900 Bay Series, Yamaha 150 Carb. 2
Posts: 1,309
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Post by 985crabs on Jul 21, 2015 12:24:57 GMT -6
[/quote] It is common terminology among dealers and sales reps alike and in no way seen a negative term.[/quote]
This supports the point I was trying to make. It is common and expected for positioning statements to be used in communications between dealers and reps. However, it may not serve you well when communicating to the retail public via a website. Calling something "mid-tier" (while likely factually correct) could jaundice the value perception of the brand amongst traditionally top-tier buyers who might have otherwise given your brand some consideration.
End of sermon,
Crabs
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Post by Juan on Jul 21, 2015 13:52:48 GMT -6
I tend to agree with Crabs and think you should remove the word "mid-tier". What he said makes sense... who goes shopping for anything other than the best they can afford?
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Post by Simple Man on Jul 23, 2015 8:19:57 GMT -6
Also, never represent your product as something it is not. I haven't seen a new Sea Pro but I have seen several of the older ones and I have seen several top tier boats. Unless your a boating DA, you can immediately tell the difference between the two. A top tier customer that can't tell the difference is probably a brand snob anyway and will never buy a a Sea Pro and the top tier customer who might want a mid tier boat is now pissed because you have been misleading. I say tell it like it is. The truth shall set you free.
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Post by Juan on Jul 24, 2015 10:04:04 GMT -6
IMO,the site either needs a link to this forum or you need to create a new one of your own so people can ask questions about both new and old Sea Pros...
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